about us

Vision

To be Bhutan’s leading innovative business enabler, driving sustainable growth and global visibility for local enterprises.

Mission

Build a dynamic marketplace that empowers Bhutanese entrepreneurs to thrive.

Deliver customer-centric services that foster trust, value, and long term relationships.

Founders Statement

Druksell was founded with a simple belief, Bhutan’s products deserve structured market access and modern trade infrastructure.

Bhutan produces exceptional green, organic, sustainable and culturally rooted goods. What has often been missing is the system to move them efficiently from producers to markets, from local to regional.

Druksell is building that system.

We are more than a marketplace. We are creating an integrated ecosystem that combines digital commerce, distribution, retail, logistics, aggregation, and export readiness to help Bhutanese enterprises grow sustainably and competitively.

Bhutan’s future lies in resilient, responsible trade. Druksell is committed to building the infrastructure that makes it possible.

Sonam Chophel

Founder/ CEO

About Druksell Group

Druksell Group Pvt. Ltd. is a Bhutanese private enterprise operating at the intersection of agricultural commerce, logistics, and market development. The company has established operations in trade, aggregation, and distribution, positioning itself as a key intermediary between rural producers and urban and export markets.

Druksell’s existing commercial relationships with farmers, cooperatives, retail chains, and institutional buyers provide the foundation upon which this project will scale. The company’s management team has direct experience in supply chain operations, quality management, and government-private sector partnerships.